AMD Announces "FX" Brand for High-End CPUs

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Well, it’s official. The news story we published a while ago about the FX series appears to be coming to fruition. FX is back!

Here is the official announcement from AMD, via Marketwire. To save you a bit of time, here are a couple of items worth noting.

AMD Continues to Power the Ultimate PC Gaming and Hi-Def Experience With FX Brand and New “Gaming Evolved” Collaborations

LOS ANGELES, CA–(Marketwire – Jun 7, 2011) – AMD (NYSE: AMD) today reintroduced the FX brand for PC processors and platforms at the Electronic Entertainment Expo (E3). FX-branded products will be geared toward enthusiast PCs and HD entertainment aficionados. AMD also announced new members for its “Gaming Evolved” program, driving the PC gaming experience forward with native HD3D support in Eidos Montreal’s “Deus Ex: Human Revolution,” and new collaborations with Bioware, Creative Assembly and Codemasters.

FX Brand Enables Top-Flight Experience for Gamers and HD Media Enthusiasts
The FX brand is associated with AMD’s fastest processors and most powerful platforms — those designed for unrestrained PC performance for the ultimate gaming and HD entertainment experiences. In addition, these processors and platforms drive rich visuals for graphics-intensive applications and high-resolution AMD Eyefinity multi-monitor configurations. The first platform to earn the FX title, the “Scorpius” platform, will feature the now-available AMD 9-series chipset motherboards and AMD Radeon™ HD 6000 Series graphics cards, plus the upcoming “Zambezi” unlocked, native eight-core processor.(1)

“AMD’s FX brand will enable an over-the-top experience for PC enthusiasts,” said Leslie Sobon, vice president of Worldwide Product Marketing, AMD. “By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD’s latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC’s performance.”

There is also some more detail about their Gaming Evolved program in the rest of the article for those interested in that. AMD will also have live webcasts from the AMD Fusion Developer’s Summit; you can check out those details in AMD’s press release.

So FX is back! I’m sure I speak for all of us in saying we’re looking forward to seeing if it can reclaim the glory of the FX of yesteryear.

– Jeremy Vaughan (hokiealumnus)

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