Memory Lines

AMD to Release Their Own Memory

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AMD today announced that they will be releasing a line of AMD-branded memory. From partners Patriot Memory and VisionTek will come AMD memory ranging from DDR3-1333 to (eventually) DDR3-2133. They will have three lines of memory available, Entertainment, Performance and Radeon. It is also equal opportunity memory, with planned support for Intel XMP profiles and compatibility with Intel platforms.

Memory Lines

Memory Lines

Memory Lines

Memory Lines

The Performance and Radeon kits will actually be pretty strong in their specifications. The DDR3-1600 kit should have relatively tight latencies of 8-8-8-24. It’s also nice that they’re not hiding the fact that they are using partners to produce it; it will say “Built Buy: [Company]” right on the sticks.

DDR3-1600 Kit

AMD DDR3-1600 Kit

They’re not bad looking either. There’s something to be said for simple labeling that isn’t pushing too much bling. One reason they are doing this is to help out with their APUs, which require strong memory since the system memory also serves as the graphics memory. Faster speeds and tight timings help out a lot for their graphics performance.

Faster Memory Scaling

Faster Memory Scaling

In theory, branding their own memory will help allow them to set the price point, and if they can keep the cost lower than competitors, it will make getting stronger memory for better APU performance more feasible on a budget platform. So, when will this happen? The Entertainment and Performance lines should be available soon, but the Radeon line isn’t expected until late January / early February of 2012.

AMD Memory Roadmap

AMD Memory Roadmap

We’re scheduled to have a conference call with AMD later today. If they divulge any new information, this article as well as the accompanying thread will be updated. If you want to see the full press release, it is below in its entirety.

– Jeremy Vaughan (hokiealumnus)

 

AMD Memory Brand Introduced for Entertainment, Performance and 
Enthusiast Desktop Computers
Patriot Memory and VisionTek are the first partners to bring AMD Memory to market, 
introducing DDR3 RAM with major retailers throughout North America.

SUNNYVALE, Calif. — Nov. 28, 2011 — AMD (NYSE: AMD) today announced North American retail availability of the first AMD Memory branded desktop system memory modules, debuting with partners Patriot Memory LLC and VisionTek Products, LLC. AMD Memory branded products will help take the guesswork out of DRAM selection, providing an easy and straightforward experience when looking for the ideal match for gaming or multimedia PC needs.

As part of AMD’s development of personal computer platforms, the company has used the AMD OverDrive™ performance optimization tool to test and optimize DRAM in conjunction with the company’s APUs, CPUs, GPUs and chipset platforms. This unique insight is now helping AMD tune and optimize memory modules for other manufacturers.

“Patriot Memory will bring over two decades of experience and expertise into this ecosystem,” said Paul Jones, CEO of Patriot Memory. “Our proven ability to deliver the best technology at the most competitive prices will help pave the way to success for this memory line.”

In addition to leveraging AMD’s experience in creating graphics, CPUs, APUs and motherboard chipsets, this new product line also enables retailers to round out AMD bundles with memory, helping to ensure an easy, confident upgrade experience that places a heavy emphasis on compatibility and stability. Customers can purchase a complete package designed to deliver top performance and maximum value.

“AMD has been our strategic technology partner for ten years and VisionTek has focused our efforts on bringing their PC upgrade products to the North American market,” said Michael Innes, chief operating officer of VisionTek. “The AMD brand means cutting edge technology, as well as uncompromising quality and compatibility for PC users. AMD Memory will help expand the ability to optimize performance in personal computers of today and tomorrow. VisionTek will have availability of AMD licensed memory through its strategic North American distribution partner D&H. (www.dandh.com).”

This initiative builds on AMD’s history of helping to supply high-quality DDR3 modules to video card Add-In-Board manufacturers in an effort to help ensure availability.

“AMD has been supplying and validating memory for AMD Radeon™ graphics cards for several years,” said Matt Skynner, corporate vice president and general manager, AMD GPU Division. “Based on this experience, adding system memory to our product linewas a clear opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality – we can help ensure performance and reliability with AMD Memory.”

AMD Memory is available at three different levels – 2GB, 4GB and 8GB sizes – in a range of price points and speeds. The Entertainment category will feature 1333 MHz and 1600 MHz speed RAM, designed for quiet Home Theater PC applications. The Performance version supports speed up to 1600 MHz with low latency and comes in matched pairs. Finally, Radeon™ Edition DRAM will run at 1866 MHz, and is tuned, tested and certified for specific AMD platforms to enable maximum performance at competitive pricing.

AMD is collaborating with memory module makers to create AMD Memory branded products from components qualified to meet certain specifications. By testing and certifying the memory components, end-users can be assured of compatibility with AMD platforms. AMD Memory is also designed to deliver quality and reliability with compatible chipsets and processors from other manufacturers. AMD Memory is coming to major retailers including Amazon.com, Bestbuy.ca, Fry’s, Memory Express, Micro Center, NCIX, Newegg, Tiger Direct, VIP Computers (UK) and others.

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Discussion
  1. AlabamaCajun
    Among all the deniers, haters and fanboy attitudes, have any of you looked at the business economics side of this. First OCZ, Patriot etc build ram modules, Hynix et-al make chips, Crucial and a few others do both. If this happened a few years back it these would be ATI branded dimms. Now you have GF with the facilities to make the stuff and AMDs better practice of making great video cards and yes, good CPUs. (Don't forget these less than steller Bulldozers hit some gnarly speeds under LN2. If you ask me, intels business model sucks and I don't buy their stuff, why should you. That to is economics 101. Motorola had a much better architecture than intel but in the end it went with economics. That said, AMD products are a much better bang for the bucks you spend on them. I said my piece, now let them fly.


    No offense but lets break it down. Motorola and AMD have one thing in common, a ****ty CEO who ran them into a ditch. Second Intel's business model is working quite well, take a look at their revenues.

    They aren't good for consumers in a sense because they tend to be pricey but if they cant turn a profit and put the cash into research what good is it? Look at how many generational changes we've seen from them. Litererly a new chip arch every 2 years. How many has AMD done? Two? Maybe in the last 10 years?
    This really is interesting. Hopefully this will bring AMD more money they will probably need for the Pile driver series. I was kinda hoping they would advance this to ddr4 or 5 maybe because of their GPUs.

    Then again, what motherboard could possibly use it?

    To the naysayers. As stated plenty of times, this is an economical thing, and a good business strategy. Amd is known for being huge risk takers unlike what Intel has been (I.E. not actually doing their own research for things like 3D dohickies, forgot what it was :/). Some odd number of years ago when AMD bought ATi, they were questioned why they did it. They had a game plan that lead to the AMD Llanos that now exist today, and they had already done all the math for it, it took them four years to develop it, and now it is released. While Intel's processors out performs AMDs, the bang per buck is generally worth it in the end.

    What kind of funky plans AMD will have in the future after creating ram, god knows what.
    Among all the deniers, haters and fanboy attitudes, have any of you looked at the business economics side of this. First OCZ, Patriot etc build ram modules, Hynix et-al make chips, Crucial and a few others do both. If this happened a few years back it these would be ATI branded dimms. Now you have GF with the facilities to make the stuff and AMDs better practice of making great video cards and yes, good CPUs. (Don't forget these less than steller Bulldozers hit some gnarly speeds under LN2. If you ask me, intels business model sucks and I don't buy their stuff, why should you. That to is economics 101. Motorola had a much better architecture than intel but in the end it went with economics. That said, AMD products are a much better bang for the bucks you spend on them. I said my piece, now let them fly.
    They're launching with just 1333.... :confused: :thup:

    :-/

    Don't expect to be at (Still rather pedestrian) speeds until later in 2012? Radeon Edition? That's confusing that's already your graphics card brand.

    AMD is making some moves that I personally do not feel are good moves. They don't expect to be at cl9 2133 until Feb 2012.

    I don't get it.
    Randyman...
    And the difference? Intel makes their own NAND chips in their own Fabs - and the quality shows IMO ;)


    Yep; nail+hammer = win; also emphasised for effect. AMD sold its fabs to glo-fo, why in the hell are they looking to do this? If they want to be a fabless company they ought to look at how successful ones operate and its all about the software. Apple has OSX, Nvidia has CUDA, what does AMD have? Nothing

    To be honest it would make more sense if they made monitors or sound cards; but RAM? Really? :rain:
    Janus67
    Pretty old news to be honest

    http://www.xtremesystems.org/forums/showthread.php?273943-AMD-Radeon-Memory&highlight=AMD+memory

    Was posted in August. Pretty horrible timings for 1600 RAM.


    Those would be the "Entertainment" model. Performance will be 1600/CL8 & CL9 and Radeon will be 1866 (unk CL) to (eventually) 2133 / CL9.

    I'm told there is a 1600 / CL9 kit on the way.

    The press deck was pretty clear in itself, so the conference call didn't really do much to change overall perception. There were some buzz words thrown around but they're generally dismissed in my brain, heh. The takeaways I got from the call:



    • Basically AMD wants to be able to give an end-to-end experience for their users. A big focus of this push is likely to be OEM partners, but they will still be available at retail.

    • Currently the only partners are Patriot and VisionTek, whose focus will be mainly North America. As they expand the line worldwide, expect more OEMs to be brought in in other regions.

    • The Performance line will release in about four weeks, with the Radeon line to follow in the first quarter of 2012.

    • Warranty for all of the kits, regardless of OEM will be Limited Lifetime. What's interesting is that the warranty will be handled by the OEM. So if your AMD sticks die, you'll look on the sticker and contact either Patriot or VisionTek for warranty replacement.



      • That's smart from AMD's perspective because they don't have to handle it, but from a consumer perspective it's just silly. If you have to deal with Patriot for AMD's RAM, why not just buy Patriot to start with?

      • If you look at it from the perspective like their GPU line, it sort of makes sense. If your 6970 dies, you go to ASUS or Gigabyte or Sapphire...whoever the OEM was. AMD just made the chip. This is the other way around though, so...yea... :facepalm:



    Quite interesting... I agree with IMOG in that where is the money in this move? Maybe its cheaper to make as they have their own fabs? :shrug:

    EDIT: <- needs to read the whole thread before posting.

    Tech Tweaker
    I fear they may be pushing it too far with this move. Wouldn't that put them close to having a monopoly with having CPU's, GPU's (and their multi-card technology), and now Memory?

    Bit of an unexpected move though, at least in my opinion.
    Nope.

    A monopoly is defined as: exclusive possession or control of the supply or trade in a commodity or service.

    Arent there other memory manufacturers out there? CPU manufacturers? GPU manufacturers?
    Pretty old news to be honest

    http://www.xtremesystems.org/forums/showthread.php?273943-AMD-Radeon-Memory&highlight=AMD+memory

    Was posted in August. Pretty horrible timings for 1600 RAM.

    edit: looks like the timings have improved



    still nothing special, but I guess if it helps them attempt to stay competitive?
    I saw news some weeks ago about AMD memory with timings like 11-11-11 for 1600. I'm not expecting much from these series especially that there are not many good IC available and their series are supposed to be cheap ( maybe except Radeon series that I saw 1st time maybe yesterday on the same slides as in this news ).
    I agree, looks odd to me... Plenty of people thinking worst case (and probably most likely), so trying to think of something best case (and probably less likely). :)
    Sentential
    Sure! Why not they are already the leading manufacturer of NAND flash ram


    And the difference? Intel makes their own NAND chips in their own Fabs - and the quality shows IMO ;) (they aren't re-branding someone else's chips).

    I could see if AMD wanted to do that as they would have complete control over the entire process - manufacturing to binning to making the sticks themselves (still probably not a smart business move considering the very stable competition which is already solidly in-place).

    RE - I.M.O.G. - Points taken - but still seems like an odd deal overall from where I sit (and I'm certainly not a corporate suit! just a simple end-user)...

    :cool:
    Yes Patriot manufacturers the RAM. That doesn't mean AMD has to straight buy it from them - these are huge corporations, there is a lot to trade. AMD could subsidize the cost of manufacturing, and eliminate Patriot's overhead... Meanwhile, AMD increases Patriot's efficiency to near 100% as they no longer have excess fabrication capacity, and Patriot slaps stickers onto the sticks that say AMD. Marketing and distribution to retailers for the product is then managed by AMD - so all Patriot has to do is fab the memory, slap the sticker, and send it to retailers on 200 trucks instead of 150 along with the same products with their own branding.

    Patriot reaps the benefits of the market saturation and reputation of their cobranded products. AMD gains better control over the pricing and distribution of RAM their products rely on. How much is paid for and how much is taken in trade or written off on the balance sheet somewhere? Dunno.

    I'm not saying this is exactly how it goes. But I think its easy to oversimplify corporate treaties and characterize them to look ridiculous.

    ... Or it could be another idiotic move by AMD. Time will tell I guess.

    I just don't think it makes sense to think of the stupidest thing they could possibly do, say that has to be what they are doing, then call it stupid. There could be some mechanics of the situation that is mutually beneficial for all parties.
    Randyman...
    Does seem a bit strange IMO. Could you ever imagine Intel branded RAM?


    Sure! Why not they are already the leading manufacturer of NAND flash ram
    I.M.O.G.
    @Randyman: If you think they are buying it from someone else, they aren't.


    Huh? Patriot manufacures the RAM in their own USA facility last I checked. Patriot will sell to AMD - AMD will sell to retailers. Patriot also sells their own RAM directly to retailers. So how is being an extra "middle man" away from the manufacturer going to lower AMD's pricing to Retailers?

    I agree quantity can help to lower pricing, but there is also the fact that AMD will need to make some sort of profit on this venture (on top of the retailers) to keep stockholders happy ;)

    Just seems odd to me in general. Want fast RAM to help boost your APU performance? Buy some of the RAM that's already available from numerous RAM brands IMO...

    Seems aimed at boosting AMD's Marketing/Image to me - but I guess that's a part of doing business (making yourself look good)...

    They probably should have just had Patriot come out with Patriot branded RAM (and let Patriot handle the sales), but marketed as "AMD Series" or something...

    :cool:
    Gave this some further thought...

    The point is price control. By partnering with 2 RAM manufacturers, they establish greater influence over price points.

    Through that control/influence, they want to ensure the path is paved for APU platforms which is their fastest growing market.

    This is the point of the move. Securing that path.

    @Randyman: If you think they are buying it from someone else, they aren't. The manufacturers make them, and when they come off the line they get a different sticker. What can AMD offer in exchange? Guaranteed premium distribution and increased volume, yielding volume discounts for all parties, and decreased price.

    Who is paying who? That is anyones guess, but I can say for certain AMD is nearly paying cost for each stick, if not less while the manufacturers make up the difference on volume. The RAM manufacturers are the big winners in the deal, and the payoff from going in together for AMD is greater control in a market they don't directly compete in, which is critical to their future products in their largest growing market.
    I thought this has been available for over a year, however it seems like only a few months as engadget reported on this back in august. I really though I read about this almost a year ago though :S

    What is new though is 2133 MHZ memory. Awesome!

    EDIT: ah just read the new press release radeon will be 1866MHz

    As for who makes it? Patriot and Visiontek :)
    Unless they are going to under cut the already "slim-to-none" margins, then I also don't see the point of marketing RE-BRANDED RAM :)

    Yes, they can set their own price (on RAM they are buying from someone else that also sells their RAM at retail) - but it's not like RAM margins are crazy high to begin with. You want lower CAS to help your APU? Buy RAM with the ratings you want from the original binner - not the 3rd party "re-seller".

    Time will tell :cool: (might take a while for these to surface if Bulldozer is any indication of future timelines for AMD :D )
    Just a nickname
    Try to search the word "bulldozer" in the article. That's what you missed.

    You also missed another point: AMD shares something near 18% and with the mobile sector growing they need their APU to be competitive.


    OK, let me explain:

    bulldozer strategy=failure. Not talking about the product itself, but about the way they handle their new products and projects.

    4 Gigs for $28, which are more or less the price of the PNY166/cas8 on newegg.

    STill don't see the point.