ATI Increases its Market Share

Image courtesy: AMD Corp.

Image courtesy of AMD Corp.

ATI Technologies, graphics department of microprocessor manufacturer AMD Corp., has seen its market share increase over the last year. According to website Channel Web, the outfit has increased its take in discrete and mobile graphics segments while competitor NVIDIA Corp. suffered the losses.

Research firm Mercury Research reports that AMD has increased its share in the discrete graphics market by 8.2 points to control 42.1% of the segment. NVIDIA Corp., the only other major competitor, therefore suffered 8.2 points market share loss. In addition, AMD increased its share in the mobile market by 9 points to provide 49.1% of the discrete mobile graphics parts. The firm says the gains can be attributed to the very successful HD4800 and HD5000 series of graphics cards. Recent NVIDIA 400 series cards have had a lukewarm reception, however this may change with the introduction of the GTX465.

ATI Technologies gained 2.8% of the overall graphics market, including discrete, mobile and integrated solutions. NVIDIA lost 4.8 points over the same period of time, losing to both AMD and Intel. Recent advances by AMD put the company closer to controlling the discrete graphics market. The integrated graphics market is still controlled by Intel Corp., which is the only provider of integrated solutions for its own platforms. The current “Core 2010″ range of Intel processors all feature built-in GPU functionality.

Source: Channel Web

- dostov

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havor's Avatar
nVidia is in real trouble and by the looks of it they have to get the GF200 fast out of the door.
Till then they will likely bleed money on the GF100 series
David's Avatar
This hot and thirsty GTX480 reminds me a lot of the old FX5900 hairdryers....
mattspalace's Avatar
I read this news late last week and was quite suprised by the numbers; they have picked up a significant portion of the market. Come 6000 series, it could get ugly for Nvidia, especially if they don't have GF200 out.
JackNSally's Avatar
Or even a full gf100 out (at the very least). You know, the 512 core part instead of the 480.
EarthDog's Avatar

How quickly everyone cries out a company is in trouble... Remember people, Nvidia has essentially dominated the GPU market since the release of the G80 and 8800GTX. It wasnt until the 4 series cards of ATI came out that ATI had a decent performing card. ATI flopped with its heater, the HD2900, and the 3 series (though a step in the right direction). Its a roller coaster ride guys and right now Nvidia is climbing up the hill while ATI is on top and going down (as in riding the momentum).
evensen007's Avatar
Agree that the competition is great for everyone. It's why I tend to flip back and forth between them every 2-4 cycles. A 3rd player would make it even more interesting. Too bad Intel threw in the towel on their Gpus.
diaz's Avatar
True, the only reason the 400 series took a hit, is the timing. As long as this doesn't affect the release date of the next chip, nVidia should be right back on track. It also depends on how the midrange 400's pan out - which is the bulk of sales.

TBQ's Avatar
Nvidia's 400 series has several parallels with ATI's Radeon 2000 series. Both families were late, did not live up to the hype, and had huge power appetites. The Radeon 2000 series of cards were not quite as fast as the Nvidia offerings of the time, but they had respectable performance, just less than expected. ATI was able to fix the problems and released the 3000 series, which was what the 2000 series was meant to be.

Nvidia can still recover. They still have the world's most powerful single GPU card. They just need to figure out how produce more of them cheaper, and have them consume less power, and then they will be a force to reckon with again. As it is, the current cards draw too much power, cost too much, and are not found in huge quantities yet.
Neural Net's Avatar
No the main reason it took a hit is that it is woefully inefficient chip. Had fermi been 30% faster or more than the competition things would be very different by now as the heat and power issues could have been overlooked with such a performance premium. The GTX400 series is being sold at a low price in the US to try and remain competitive, but this isn't the case in other countries. In the UK a GTX465 is roughly $30 more expensive than a 5850, which is a complete joke.

Rest assured, Nvidia is trying to save face in the US by keeping prices down, but in the UK at least it's obvious that fermi is having trouble being competitive. Time will tell if Nvidia can keep this up.
EarthDog's Avatar
Nueral, there is a different MSRP in the UK as opposed to the US? Wouldnt it be the retailers that are jacking the price up?
Neural Net's Avatar
It's a different MSRP and retailers are only jacking up the prices of specific (low volume) brands/card configurations. The only prices that got jacked up across the board were ATI prices as they were so much cheaper than the GTX400 series to begin with, this raised 5800 card prices up by about $30 across the board.

They just simply aren't competitive over here.
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