I mean, I expected the A64 3200+ to be $500+ but recent reports are that it's only $400+. What's the big deal with this? That's the same price as current 3200+ Barton's but with the A64 you'll get much better performance even in 32-bit, SSE2, and of course 64-bit computing. The AthlonFX is a little over the top, but it seems to me that AMD is really just using that chip to compete directly with Intel for performance and it appears that they don't think a lot of FX chips will be sold anyway. I just have to wonder what people were expecting.