Black Ice Radiators. Why so expensive?

From what I can tell, black ice radiators are more expensive and perform worse than a standard heatercore. Why would I Pay $45 for a Black Ice Micro, when I can get a heatorcore from the same website for $35. It just doesn't make any sense? Am I missing something?

Well with a heatercore you need to add your own barbs, it takes work. A BIM is pretty much plug and play. But heatercores preform better to. Just get a heatercore,your not missing anything.

Oh, I have a have a whole setup already, with a heatercore, but I'm thinking about getting a second one so I can add my hard drives to the loop without needing a huge fan.

Well you are paying in part for the convience, and part for the name. By no means is a bad product, there is just better stuff out there, and sometimes for less money.

One thing I do like about it, is its size.