It really depends if you run your pelt 24/7 and what kind of supply you use. Linear ps usually have efficiency of around 50%, often less, while switching ps (like comp psu) have an efficiency of around 70-80%. So if you were to use a 226W pelt @12V 24/7, cost will be around
24*30*0.215kWh*0.05$/kWh = $7.74 (with 100% eff ps)
($0.05 per kWh, might be higher or lower depends where you live)
with linear psu (efficiency = 50%)
7.74/0.5 = $15.48
switching psu (eff = 75%)
7.74/0.75 = $10.32
Around $5 a mounth difference between switching and linear, if you plan on running the pelt 24/7 and for over a year, a switching unit will be a good choice. Keep in mind, that is with very low rate - $0.05/kWh is about what I pay here (tho in cdn currency) and Montreal rank third of all North America city when it comes to electricity rate, the only two cheaper are Seatle and Vancouver if I remember right.
With the 400W pelt we just talk about price would be:
15.48*123/215 = $8.86
10.32*123/215 = $5.90
As you can see that pelt will probably give about the same result (temp wise), yet cost less on the bill - if you run them at 12V (ie less than half their maximum voltage rating). That is where the 2.0 COP (coefficient of performance - recalculate it) really helps. Tho, you will need a custom built wb for it, since all the commercial wb are made for 50x50mm pelt.