Organic vs. Ceramic; what gives?

[Requiem]

I have a question concerning something I have heard about the new chip manufacturing processes that AMD will be implementing. I remember reading somewhere (I will look for the site and edit in a link) that AMD is switching to an organic base rather than ceramic in its upcoming desktop Palomino line.

My question is twofold. First, what exactly is an organic process? Secondly, how does switching to an organic process affect the price, performance, and temperature variable of a chip? Thanks in advance for an explaination.

[Bender]

All of us here at Overclockers.com warmly welcome you to the forums Requiem.

AMDs marketing guys must have had a ball coming up with the "Organic Process" used in processors. Organic in this case simply means the use of carbon instead ceramic. Carbon will drop temps a little so thats why AMD chose to use it not to mension the crazy advertizing scheem. Price should be about the same since carbon is very comon.

[Wa11y]

Marketing people like to make things sound trendy, or something you can identify with. What's one of the trendy things right now? Organic stuff. So they want to appeal to that demographic, as well as us hardcore techies who don't care what it's called as long as it works well. And they also want something we can relate to. We're organic, our computers are organic.

Another example is the "Emotion Engine" on the Playstation 2. Does it make it so characters have emotions? No. The Emotion Engine deals with how particles (smoke, dust) are delt with. But they wanted something catchy that people could relate to. So they called it the "Emotion Engine."

[KaHNZa]

also, you can throw the chip in a landfill and it will "mostly" biodegrade. ;)