I like the questions in their answer section... well, at least, I'll quote the first few...
"It’s in the initial stage of production.
We hope it will be released in 2006.
It will cost less than a good mobile phone.
It will be real."
So... the keyboard is being made... "It will be real.", meaning the photos are of a keyboard whipped up in photoshop, so the end result might vary... and a good mobile phone can mean anything from an unlocked PPC phone at nearly $700 clear down to around $200. Also, it is at least a year down the line.
It would be neat, yes... but I'm not holding my breath for that keyboard release. Also, if every key is a display, why not put a display on the keyboard that can display computer statistics ALA the Logitech G15 keyboard? Heck, why not?
Eitherways, it will be an interesting keyboard if it is made. Maybe fragile too... hmmm...