- Joined
- Jan 7, 2003
Well, this just gets more and more convoluted....let's apply some logic to this(again...I apologize in advance. I know that logic and AMD rarely mix).
1. AMD appears to have dropped out of the faster is better race.
2. AMD has bought ATI and announced intentions of making integrated GCPU's.
3. IBM has come up with some secret SOI sauce that AMD may or may not be interested in.
4. Even given a "killer" SOI 65nM chip, AMD has a huge battle to take down Intel.
From these points it appears that AMD has only one logical choice...Concede the race and start a new one.
Think about it. The money isn't with us. It isn't with the gamers(they tend toward the console side). It's with the OEM market for Joe Sixpack systems. Intel has dominated here for years with various tactics....low pricing for OEM's, special prices in exchange for keeping Green out, etc. Maybe AMD has finally seen a light at the end of the tunnel. It's being held by Mikey Dell. If AMD can come up with a chip engineered for reducing the overall system cost for a big OEM like Dell, they have the low end market by the nads. As much as I would like to see AMD get some special sauce and crank out a speed demon, I rather think they are going to start making "feature" demons. A chip that does it all....video, processing, hell maybe even sound...in one neat little(cheap) package. If they can do this before Intel and get it into the hands of the OEM's, they will have taken a good swipe at Intel's flanks. Is it possible that Intel has gotten obsessed with faster, faster? And is it possible that AMD has finally realized where the money really is? The attempt to premium price A64's mostly fell on it's face for them. Maybe they are going to try to do the cheap and plentiful route this time. In reality that's the only way they will ever beat out Intel. They need to be able to make a chip that has more bells and whistles, while being able to make it cheaper and in great enough numbers to satisfy the demands for it. And have no doubts there is a demand for it. The sixpackers outnumber us by a ton. I am not saying that AMD won't keep working on faster chips, just that faster has taken a back seat to more features and cheaper to make.
1. AMD appears to have dropped out of the faster is better race.
2. AMD has bought ATI and announced intentions of making integrated GCPU's.
3. IBM has come up with some secret SOI sauce that AMD may or may not be interested in.
4. Even given a "killer" SOI 65nM chip, AMD has a huge battle to take down Intel.
From these points it appears that AMD has only one logical choice...Concede the race and start a new one.
Think about it. The money isn't with us. It isn't with the gamers(they tend toward the console side). It's with the OEM market for Joe Sixpack systems. Intel has dominated here for years with various tactics....low pricing for OEM's, special prices in exchange for keeping Green out, etc. Maybe AMD has finally seen a light at the end of the tunnel. It's being held by Mikey Dell. If AMD can come up with a chip engineered for reducing the overall system cost for a big OEM like Dell, they have the low end market by the nads. As much as I would like to see AMD get some special sauce and crank out a speed demon, I rather think they are going to start making "feature" demons. A chip that does it all....video, processing, hell maybe even sound...in one neat little(cheap) package. If they can do this before Intel and get it into the hands of the OEM's, they will have taken a good swipe at Intel's flanks. Is it possible that Intel has gotten obsessed with faster, faster? And is it possible that AMD has finally realized where the money really is? The attempt to premium price A64's mostly fell on it's face for them. Maybe they are going to try to do the cheap and plentiful route this time. In reality that's the only way they will ever beat out Intel. They need to be able to make a chip that has more bells and whistles, while being able to make it cheaper and in great enough numbers to satisfy the demands for it. And have no doubts there is a demand for it. The sixpackers outnumber us by a ton. I am not saying that AMD won't keep working on faster chips, just that faster has taken a back seat to more features and cheaper to make.