I knew since June that I wanted the new upcoming Abit IX38, but I figured it would not be available until October and not really usable for advanced overclocking until the first BIOS revision (maybe November). Figures that as soon as I ordered an IP35 to hold me over, they would announce something like this.
Actually, the more I think about it, the article said, "ABIT expect to start shipping these motherboards at the end of this month." So, maybe they start shipping during last week September or maybe the first week October. It's a slow boat from Asia from what I remember last time when I was waiting for my AW9D Max, then they have to ship from the port to the retailers, meaning it won't physically be available for another 2-3 weeks. So, we are still looking at mid to late October before newegg will have 'em in stock.
Then we are still looking at another month for the first BIOS update. Maybe I wasn't far off from my initial gut feelings after all?