GIGABYTE 7950 fans upside down?

Helping a friend put together a wish list, & the 3 fans on his card appear to be on TOP of the shroud.

Link: http://www.newegg.com/Product/Product.aspx?Item=N82E16814125414

Why would the intake fans be on TOP, where all the hot air in a case is. Not to mention fighting the exhausting heatsink fan/rear fan/top fan for available air.

If they were on the bottom, & had access to all the cool air from the front fan & a side case fan (especially if the PSU is mounted to intake from the bottom of the case), it seems like a much "cooler" scenario.

Am I missing something? Why is the shroud designed like this?

The fans on that GPU get air from the bottom part of the case. The bare PCB side of the card faces upwards and the shroud + fans face downward.

MattNo5ss said:

The fans on that GPU get air from the bottom part of the case. The bare PCB side of the card faces upwards and the shroud + fans face downward.

Click to expand...

Thanks, Newegg's unboxing video is very misleading.

No problem. You can tell which way the card will be oriented by looking at its PCIe connector and expansion bracket.