i am in the process of finishing my newest build; Intel 5930k 3.5GHz, ASUS Rampage V extreme mb, corsair dominator platinum 64gb (2400MHz), corsair ax 1500i psu, corsair graphite 780T for my case, looking at what liquid cooling loop to use(this will be my first liquid cooled setup) and now to my main question. I have been looking at the ASUS GTX 980 Strix gpu and have noticed a rather big jump in price when compared to the reference model of the GTX 980. Is that price increase based on their factory overclock and better cooling (fans/ heat sink)? And if I plan on doing a liquid cooling setup, would I be better off just buying the normal (reference model) of the GTX 980 and then ordering the water block for the card and doing my own overclock? Help me out here, any words of wisdom would be appreciated.....