Wont take much for intel to price the 6850K right there with it, remember they already sold them in that price point for retail edge and continued to make money off them.
I am personally super curious of the clockspeed they actually ran at I assume it was under XFR so no one will be able to guess that they hit could be anything from 4-5ghz with the way the hype train is going, if it is at a similar clockspeed to my 6850K I am impressed especially at the 6.6x speed from single to multithreaded, if it is closer to 5ghz well AMD still has a lot of ground to make up with single core IPC.