ED - My thinking is that the components in question are relatively high on the RA "surface roughness" scale. The tops of VRMs, memory modules, and other whatnot don't hold a candle to a CPU or GPU heatspreader or bare die surface smoothness. Liquid TIM would fill those rough voids way better than a silicone rubber TIM pad would, thus leading to greater total contact area to transfer the heat through. That may not be correct, but it's the way it makes sense in my head.
One can't argue that EK recommends it though:
"EKWB recommends using small drops of electrically non-conductive (for example: Arctic Cooling MX-2 ™, MX-4 ™ or GELID GC-Extreme™) thermal grease on each phase regulator (that is being covered with thermal pad) in order to even further improve the thermal performance of the EK-FC Titan series water block."
Source. Step 3, Installing the Water Block:
http://www.ekwb.com/shop/EK-IM/EK-IM-3831109857106.pdf
I also found the specs on the stock pads. EKWB lists them at "3.0-5.0 W/mK" for both Pad A and Pad B. So the performance of the "second best" pad from Fujipoly at 11 W/mK is already over twice as conductive as the stock pads.
ALL THAT SAID, I just realized that PPC doesn't sell the XR-e pads in the larger size 60x50mm size EKWB says I need to replace the "Pad B" spots. Those sheets either come as XR-m (top stuff) or G-M which is bottom of the ladder. I'm tempted to buy 3 of the 15x100mm strips of XR-e. One would replace Pad A, the other two Pad B. It looks like it could be cut to fit just fine based on the pictures and what I have in front of me. Any particular thoughts on that last bit? Also, what do you cut these pads with? X-acto? Utility knife (razor)? Scissors?