I like the idea of being able to change a card's settings by updating the BIOS on the card. Sometimes it's nice to be able to tweak each individual piece of hardware with specialized software, but it gets to a point at which it becomes annoying. My motherboard, hard drives, GPU, etc all have their own utility software. My RAM has software that controls how frequently the LED pulses. Yep, that's right... even my RAM has its own utility. After the "yippie" phase of having a new system wears off, I'm going to want to delete all of that bloated junk and just cruise. With that reality in mind, creating a separate BIOS which allows a GPU to boot in whichever specific mode users' prefer seems borderline genius. I gotta hand it to the guys at MSI, that was a smart move.