Asus ROG GeForce GTX 1060 Strix vs Inno3D iChill GeForce GTX 1070 X3

The GTX 1060 Strix is £325 and the iChill GTX 1070 £400. Trying to choose between the two. I like to have quiet system that is cool too. My budget was originally £250 but I'm thinking going the extra £150 on the GTX 1070. I think it will be a better match for Core i7-4930K over the longterm i.e. CPU/GPU being balanced and not one or the other bottle-necking each other. I'm hoping the GTX 760 will let me skip the GTX 1160. I only do 1080P gaming but like to max the settings out with vsync on...

@1080p, the 1060 allows maxed out settings, on all current games, performing the same a a 980, but for how long?

I'd grab the 1070...

price doesnt seem that far apart the 1070 is the better deal.