55" LG 4K OLED for under $2000?!?

Seems like a really good deal, what do you all think?
https://www.newegg.com/Product/Product.aspx?Item=N82E16889007189&ignorebbr=1

I appreciate there are some significant differences between the two, but $1750 worth? Probably. LOL I'm surprised the OLED prices haven't come down farther/faster. The manufacturers seem to be sticking to their guns, price-wise on them.