Server farms in Iceland. We know that BD produces heat, 240 watts at load at stock speeds, over 500 watts oced. It sucks at single threaded applications and is designed for multi-threading, which most consumer apps aren't. It fits the G34 Opteron socket as a drop in. Professional and workstation apps use multi-threading and in fact many are n-threaded, meaning as many threads as cores, or modules. AMD is depending on compilers in the future to take advantage of the multi-threading of BD/Zambezi; Windows 8 will have a better time with BD than current oses. The architecture of BD is such that it is a future chip, albeit with some problems. Server farms are being located in cold climates to take advantage of colder ambient temperatures, so heat will be cycled off without so much active cooling. In fact it may be a good choice for servers but not the low level, home style servers most of us think of. On the one hand, it sucks as a consumer chip, but will probably be a great server chip at parallel processing. The other side is that AMD did put the GPU/CPU engineers together. BD may get better as they fine-tune the stepping and compilers catch up but right now we see the problems for us consumers. It will depend on future software compilers to make BD into what it can be.