I say, get a 7970, for these specific, thought out, tested, well proven reasons. Nobody is asking you to like that the 7970 makes more sense to more people, but at some point you have to realize that maybe, just maybe, the overall opinion of knowledgeable people around here doesn't put brand loyalty first. Nor do I go out of my way to chase down anybody saying anything positive about companies in other sections and mock said company.
Then again, I'm a realist. When Nvidia was clearly better (GTX580 vs 5870/6970, bye bye 6970) I recommended them. Not the 570 of course, as it had blammo issues. Now that AMD rules the price/performance roost in most areas I recommend them.
What I don't do is insult people who dislike my opinion (or accuse them of being salesmen for the opposing company), that serves no point other than to undermine the facts.
as usual, appreciate your professional opinion, which is valueable.
however, I too, prefer GTX 670, is it a little bit more expensive on Priceerformance? yes maybe. But the experience I have with Nvidia makes it more than worth that gap. I think the area you are in global makes a different too with local support, I am in the South East Asia, and AMD support here is just TERRIBLE, AMD support ALWAYS tells you to go back to the reference card vendor here in an indian accent that I fail to understand fully. Whereby nvidia, reference card or not, gives me logical advices that I can follow...
So what I am saying is..
AMD card is cheaper for a reason.
cheap card, cheap service. Maybe computer Gurus like you don't need custy service, and I envy you on that. But folks like me needs it. Sorry I suck so bad. lol.
and nvidia is just better for gaming.
I am told AMD card bench better, which I believe.
but who really cares about performance difference which I cannot tell?