Anyone ever use Cooling Flow thermal compound

I went with what a reviewer told me (twistedmods.com) and picked up a tube of CoolingFlow. In the reviewers test it performed far better than AS2 and AS3. Based on that, I got a tube for $4. I applied it to my xp1700 (@1.6ghz) and was dissapointed by the results. 50c idle and 54c full load using a Coolermaster HHC-002.

Did I just apply it wrong or is this stuff just crap? Has anyone else used it?

This post deleted by its "derogatory and insulting" author so that it will not be (so) necessary
"to defend the little guys against the tyranny of the know-it-alls."

What I did was I coated the heatsink with a small amount of it and smoothed it out with a credit card. I then applied it to the cpu core and smoothed it out the same way. I like how it is so easy to apply. I guess I just need to reapply it again to see if that was the problem.