I buy all my media at Staples in-store on their weekly in-store deals. The always have a brand name DVD+R on sale at an unbeatable price. The best deal I got there was 10 packs of the retail TDK 4X DVD+R in full size jewel cases for... $7.94 each. At 79 cents a disk this is as cheap as the cheapest no-name crap on a spindle. The exact deals change every week, but if you keep an eye on them you will score unbeatable deals.