Diehard,
As a manufacturer whose products are used extensively in the overclocking community, we watch the various forums for several reasons.
We watch them to learn information that helps us improve our products and their use. If we see several users posting questions about some part of the instructions, we try to address those questions by clarifying that part of the instructions. If we see that overclockers need products not currently available, we work on developing products to fill those needs.
We watch them to correct misinformation about our products or their use that could cause a problem or even expose us to liability. We refute posts telling people to put thermal compound on both sides of a shim, or to use Arctic Silver compound to hold a heatsink on a memory chip, or to use a Q-Tip or a piece of cardboard to spread the compound, or to clean the chip with gasoline, or to use adhesive where compound is needed or to use compound where adhesive is needed.
We watch them to correct misinformation about our products that is untruthful and designed to cause damage to our reputation. In the past, we have dealt with posts stating that Arctic Silver was made with aluminum and did not contain any silver, that Arctic Silver was repackaged anti-seize, that Arctic Silver would dissolve aluminum, that Arctic Silver produced poisonous gasses when heated, that our products were made in China, or India, or Pakistan or Russia, that we bribed reviewers to get good reviews.
An important issue on forums and one that is often abused is the "opinion" issue. Many people hide behind the "It's only my opinion" defense when they actually mixed claims in with the opinion. For example, I have every right to say that in my opinion Gigli, with Ben Affleck is a great movie. But I cross the line if to support my opinion I add that most professional movie reviewers consider Gigli to be one of the best movies ever made. (For the record, I have never seen Gigli and have no opinion on its quality although it did seem to receive mostly bad reviews.)
When I add the part about the professional reviewers, I am no longer posting my opinion, I am making what I claim to be a statement of fact.
So if someone wants to post that they think that Arctic Silver products suck, I have no problem with that. Hey, if they want to post that they think that pizza sucks, I have no problem with that either. But if they post that many reviews show AS3 to be better than AS5, I have a problem because that is a statement that is factually incorrect. (Just as if they posted that most college students do not like pizza.)
So look at Susquehannock's post and see what is presented as an opinion and what is presented as a statement of fact...
AS5 = best?
Many get similar temps with Shin Etsu. Diamonds transfer
heat much better than Silver.
Problem is, many don't apply the Shin Etsu correctly.
Either that or they don't wait long enough for it to "cure".
Honestly, I've read many posts where users have seen similar
or slightly better temps with Shin Etsu. Depends on the
application though. A couple of reviews I've seen have much
too thick layer resulting it poor results.
Shin can be a real pain to apply if you haven't done it before,
or don't have patience. If you don't get the Shin right the first go
it gets tacky and you end up with a mess.
Also, has to be VERY thin layer ... it's less forgiving if
you apply too much; excess won't squeeze out.
True AS5 is easier to apply, and is more forgiving of poor installs.
But Shin Etsu is a whole lot easier to remove COMPLETELY.
Not so important if you are going to use it exclusively.
But if you ever want to change to another type paste it
makes a big difference.
So ultimately I believe Susquehannock has every right to post his opinions about anything he wishes. He should be careful however about mixing in the claims of facts with his opinions. One thing he did state a month ago on another forum was that despite his multiple claims of Shin-Etsu superiority, he had never actually tried Arctic Silver 5 himself.
And that is a fact!
Nevin House
Arctic Silver, Inc.