New DVDRW drive not being recognized

I recently installed a Lite-On DVDRW combo drive into my system. When I boot up the light blink and drive will open if I push the button but when windows loads I get no response from the drive and it doesn not show in My Computer.

Upon checking my hardware devices it says that a CD/DVD-RW SCSI drive is in my system. I uninstalled this and ran the new hardware wizard which once again found a the same thing but this drive is IDE not SCSI. The LiteOn website only says the default Microsoft driver is what is used.

The only thing that I can think of is flashing the bios, other than that e-mail the company they might have more info, good luck