wannaoc said:
Only one set will do justice to the 360 and thats the Sony Vegas. Price deal or not you can't beat the quality. If you get cheap when buying an HDTV you will regret it in the future, trust me I know.
Sony's high end sets are nice, no doubt about that. But they aren't the de facto best on the market. Sone's Wega line is a lot like Bose - much of what you're paying for is the name. There are other brands that cost less and deliver the same picture, sometimes even a better picture, than the Sony's. How can this be, well..
For starters, did you know that Sony doesn't make plasma panels. There are only only about half a dozen companies in the world that do, mostly in Japan and Korea. My Daewoo plasma has an NEC manufactured panel for example. All TV manufacturers buy the panels from these few companies. So a Sony plasma TV isn't going to be any better than say a Phillips plasma if both are using the same panel.
What about Sony's DLP televisions then? Well, turns out that Texas Instruments makes every last DLP chip in the world, it's their technology - they have the patent. Now there will be variations from one brand to another because there are some things the TV manufacturers control, but because they're all starting from the same base it's impossible for one brand (like Sony) to be vastly superior to the rest of the pack. Just can't happen because all the TV's share too much in common.
My opinion is people should buy whatever HDTV fits their needs, there is no universal best. People have different budgets so not everyone can afford thousands for the Sony name. People have different room layouts, some have space for a projection TV and others don't - so an LCD or plasma works best for them. And most importantly people have different opinions on picture quality.
I think the proper way to shop for a TV is to set a budget and then hitting stores to compare TVs in that price range side-by-side. But remember, TVs almost always look differently when they're in your home than in a store because of the lighting, signal quality, different space, etc. More often than not they look better at home for various reasons. So if you pick something out that compares well vs. other TVs in the store it's a good bed you're going to really like how it looks at home.