Wal-Mart will match local competitor's ads for exact items (all things identical, description, brand, etc.) Except: Gimmick Ads (Percents off, buy one get one free, you must make additional purchases to receive a discounted price, Loyalty Cards, etc.)
Local competition is usually a radius area around a store and is determined by the Store Manager and the Market Manager.
If you are having problems with price matching, please contact your local store management.
Thank you,
Customer Relations