If you compare with non intel, the strongest selling value is capablity to have a safe volume (Raid 1/5/10) "
AND" fast volume Raid 0 spanned through same physical drive arrays.
Currently no other manucfacturer can provide this feature yet, and IMO it is suitable for casual home users which need speed while protection as well at the same time with only 2 drives.
If compared to same Intel families, then ICH8R (965 series) is better compared to it's older brother ICH7R (975 series).
Salesman mode on
, other than above, IMO the driver provided by Intel currently is very mature & stable, and if I'm not mistaken it is already built in into latest Vista disc, so no more F6 method (if this still valid in vista) or sort of "nlite"-ing the Vista disc.