Welcome to modern Nvidia overclocking. It's something like building a block tower in the dark. Lots of groping around and no clear idea of what is actually going on.
That said the process is the same, you just have different numbers to play with. The +MHz on the memory clock is fairly self explanatory, it does what you'd guess, adds that many MHz to the ram. Whether it's in base frequency or DDR frequency you'll have to check with GPuz.
The core is more complicated. On a GT640 it should still be more or less the same, setting it to +50MHz will add 50MHz to the core in all situations. Idle, 2d, 3d, they all get 50MHz more.
On actual Kepler chips (the 640 is, I believe, a rebadged fermi based thing) the turbo boost makes things significantly more complicated.