Me Too, Again

The Inquirer reports that Intel is now looking to put integrated memory controllers on its future CPUs.

“Why would Intel do this?”

“Here’s what we said about Intel adopting x86-64 three months ago:

“. . . Intel is having a real problem with its circuitry which seems to be seriously affecting its ability to ramp up frequencies like they’ve been accustomed to doing. . . .
x86-64 gives you on average roughly 20% more performance. . . . For the average computer user, it’s not a must-have, and for that average user, they’re much better off with a 32-bit running a lot faster than with x86-64.

“However, if you can’t ramp frequency as easily or by as much as you could previously, it’s not so easy to turn your nose up at the benefits of x86-64. You can laugh at a 2.8 or 3 GHz x86-64 when you can easily make a 5-6GHz PIV. You can’t when you’re struggling to make a 4GHz PIV, because that’s going to lose against the x86-64.

“It is this reason that turned the hard heads at Intel . . . .”

Just substitute the words “integrated memory contoller” for “x86-64″ and you’ll know why Intel would be doing this.

If You Can’t Beat Them, Join Them

The way things look now, it’s likely that the mainstream CPU eighteen-twenty four months from now will have a higher IPC than the PIV or Prescott. It will have an integrated memory controller and x86-64 extensions.

And that’s the Intel chip.

Really, outside of using SOI (and maybe Intel will change its mind on that too shortly), the alt Intel chip is starting to look an awful lot like Hammer.

A victory for AMD? Well, as we’ve noted before, it’s a Saddam Hussein-type victory.

Or, closer to home, Macsters demanding kudos for being the first commonly used graphical OS. That and two bucks will get them on the New York subway.

AMD will find itself facing a paradox. For most of their existence, they’ve said “me too” and found themselves relegated to being second dog. Now that they’ve thought outside the box, they’re going to find out that when Intel does the “me-tooing” instead, they end up right where they started.

How hard will it be to compete against a blue version of themselves?

Ed

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