NVIDIA Slashes Prices Ahead of AMD Launch

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Price War!

Price War!

Ladies & gentlemen, the price wars are about to be in full swing! In trying to get ahead of AMD in the news cycle, NVIDIA has decided to cut prices on its lower tier GPUs.

  • GeForce GTX 650 Ti Boost 1GB: $129 (down from $139)
  • GeForce GTX 650 Ti Boost 2GB: $149 (down from $169)
  • GeForce GTX 660: $179 (down from $199)

So far they have chosen to maintain current pricing on the GTX 760 & GTX 770, both starting at $249 & $399, respectively, for reference models. This pricing should be live effective today on the big etailers (Newegg, TigerDirect & NCIX).

Now it’s AMD’s turn. They have already announced pricing of their soon-to-come R7 260X ($139), R9 270X ($199) & R9 280X ($299) cards. Rumor has it they’re supposed to launch this week, so we’ll see what they bring to the table. Price wars are always good for consumers, so let’s hope they keep it up!

Jeremy Vaughan (hokiealumnus)

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Discussion
  1. magellan
    No price drops on the 770 GTX either, which is really just an overclocked 680 GTX.

    What's strange is that I thought AMD's newest GPU's were aimed at having higher performance than the 780's and Titans, otherwise, what's the point? The 6970 GHZ already has performance comparable to the 770 GTX, but is trounced by the 780 GTX.


    they still have two flagship gpu's releasing. their NDA is in a week.

    why does everyone just assume amd sucks so bad their top cards wouldnt compete? lol these are mid range! think 7870

    pulled this from another thread.

    hokiealumnus


    NVIDIA

    GTX TITAN - New

    GTX 780 - New

    GTX 770 = GTX 680 (pretty close to exact)

    GTX 760 = GTX 670 (kneecapped shaders)

    AMD

    R9 290X = New

    R9 290 = New

    R9 280X = HD 7970 (higher clocked)

    R9 270X = HD 7870 (higher clocked)

    R7 260X = HD 7790 (higher clocked)
    I've just made a post trying to create a Q4 2013 GPU buyer guide, but basically, GTX 670 where the hell is the price drop there?

    Here in the UK the GTX 670's seem to be being taken off the shelves. There are few places that list them for sale these days.
    Efonzerellie
    I'm with you, if it's not a significant price drop on a 780 or Titan, then I just don't care


    No price drops on the 770 GTX either, which is really just an overclocked 680 GTX.

    What's strange is that I thought AMD's newest GPU's were aimed at having higher performance than the 780's and Titans, otherwise, what's the point? The 7970 GHZ already has performance comparable to the 770 GTX, but is trounced by the 780 GTX.
    Janus67
    'slashing' prices is a bit extreme for a 10% ($10-$20) drop in pricing.


    At that price point, that can be a huge difference. Margins are much lower at the lower end than the top end.
    magellan
    Of course the price cuts come on the Nvidia GPU's I have no interest in buying.

    I almost wish the price wars hadn't happened right now, because now I think I'm

    going to be waiting weeks before I buy a new video card.


    I'm with you, if it's not a significant price drop on a 780 or Titan, then I just don't care
    Of course the price cuts come on the Nvidia GPU's I have no interest in buying.

    I almost wish the price wars hadn't happened right now, because now I think I'm

    going to be waiting weeks before I buy a new video card.
    I forgot where I read it, but NVidia is about to re-release some of their cards with their AIBs, enhancing them a bit. This is a pre-next-card-don't-let-AMD-have-all-the-press move.
    I think they have... http://www.xtremesystems.org/forums/showthread.php?285552-nVidia-slashes-prices-and-takes-fight-to-AMD

    perhaps not pre-release, but they do go back and forth on pricing.