AMD Confirms Hawaii is 28nm

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Talking to Forbes, VP and General Manager of AMD’s Graphics Business Unit, Matt Skynner, confirmed a couple details about the upcoming enthusiast level GPU from AMD. The new GPU and graphics cards built around it will show up in the last quarter of 2013, as expected.

AMD Radeon Graphics - Image Courtesy AnandTech

AMD Radeon Graphics – Image Courtesy AnandTech

AMD’s own Matt Skynner confirmed that the new GPU codenamed Hawaii, after the pacific island, is to be built on TSMC’s 28nm process just like its predecessor. While we know that the foundry company is still ramping up its 20nm process and it won’t be ready for mass production until later, Skinner says that they chose to use 28nm process because “At 28nm for an enthusiast GPU, we can achieve higher clock speeds and higher absolute performance.” From this line alone we can assume Hawaii GPU will operate at higher clocks than Tahiti, which is the center piece of current 7900-series products. Expect the new cards to run well over 1Ghz right out of the box, at least in its top iteration.

Skinner did not specify a price for the Hawaii-based products, but ensured that they are not aiming at the ultra-enthusiast market:

I can’t reveal a pricepoint but we’re looking at more traditional enthusiast GPU pricepoints. We’re not targeting a $999 single GPU solution like our competition because we believe not a lot of people have that $999. We normally address what we call the ultra-enthusiast segment with a dual-GPU offering like the 7990. So this next-generation line is targeting more of the enthusiast market versus the ultra-enthusiast one.

Furthermore, AMD’s Matt Skinner talked dimensions for the new dies. While it is expected Hawaii will be packing more transistors than Tahiti, AMD claims the GPU will have a die area 23% smaller than its competitor, Nvidia’s GK110. AnandTech speculates a surface area of 425 mm². A smaller die size translates into more dies per wafer in manufacturing, which means lower cost per GPU, allowing AMD better margins and more room for pricing its new product aggressively against the competition. Keep in mind this is a rough estimate based on Skinner’s numbers, full specifications will surely be available at launch time and will confirm this further. This new design is expected to be AMD/ATI’s largest GPU since R600, also known as the HD2900 series, back in 2007.

AMD announced that it will webcast a product showcase taking place at the AMD GPU ’14 Tech Day event, on the actual island of Hawaii, on Wednesday, Sept. 25, 2013 at 3 p.m. EDT, where it is expected to officially launch the new products.

dostov

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Discussion
  1. I can’t reveal a pricepoint but we’re looking at more traditional enthusiast GPU pricepoints. We’re not targeting a $999 single GPU solution like our competition because we don't have any single GPU technology that can equal it at $999.

    Fixed.
    But alas, perhaps some competition will be good for prices, doubt it though, $500 GTX 780 would be fantastic, don't see it tho...
    Culbrelai
    Fixed.
    But alas, perhaps some competition will be good for prices, doubt it though, $500 GTX 780 would be fantastic, don't see it tho...

    yup imho companies have lost track of reality.
    seems like every new iteration they want more and more $ regardless of build cost.
    forgetting the point of making new generations of technology ..point=selling new hardware.
    No where in that Forbes article do I see anything about 2014.
    It does say Q4.
    “They’re coming in Q4. I can’t reveal a pricepoint but we’re looking at more traditional enthusiast GPU pricepoints.
    Soulcatcher668
    No where in that Forbes article do I see anything about 2014.
    It does say Q4.

    Reading that the same way. Even checked AMD/ATI financial year end it is December. Q4 would then be October, November, December. Again one wouldn't think that any company could miss holiday sales. It really is a make or break for some of corporate america. Cash flow at a company like AMD/ATI is huge as well.
    AMD announced that it will webcast a product showcase taking place at the AMD GPU ’14 Tech Day event, on the actual island of Hawaii, on Wednesday, Sept. 25, 2013 at 3 p.m. EDT, where it is expected to officially launch the new products.

    Bobnova
    Interesting, especially as word on the street is that something is coming out, or at least NDA drop, sometime in Nov to Dec.

    It looks to me like launch is the end of sept then perhaps the launch later in the year is the lower end stuff? or could it be 20nm stuff, but not high end? maybe a new dual gpu to beat titan?
    Bobnova
    From what I've heard, NDA will most likely drop before Nov 1st. It's rumor, but the sources are usually well tied in.

    That is the most reasonable rumor I've read this week!:thup::D
    “. I can’t reveal a pricepoint but we’re looking at more traditional enthusiast GPU pricepoints".
    That's what I got straight form Forbes. Maybe the Update had a typo in it and probly put down 2014 instead of 2013? But the real information in this was:
    But the burning question among my readers is: Will you add Battlefield 4 to Never Settle Forever?
    “What I will say is that we are the Battlefield 4 hardware partner for APUs, CPUs, and GPUs…”
    Free game in bundle?
    Yep, that's a typo, obviously. It should read, "The new GPU and graphics cards built around it will show up in the last quarter of 2013, as expected."
    We'll have this fixed in no time.