AMD Introduces its New GPU Lineup at GPU '14 Tech Day in Hawaii

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Today AMD held its GPU ’14 Tech Day in Hawaii where it was expected to introduce its new lineup of graphics cards, more specifically the new high-end R9 290X. In case you missed the Livestream, here’s the rundown of what was presented by AMD and partners.

Matt Skinner, AMD VP and General Manager of Graphics Business Unit, hopped on stage to present the new lineup of cards. He showed the R9 and R7 series of GPUs. The R7 series include R7 250 and R7 260X, which boast 1GB and 2GB of RAM and will retail for $89 and $139 respectively. AMD said the new cards can score 2000 and 3700 marks in 3DMark Fire Strike. Moving up the ranks, Matt introduced the R9 270X and R9 280X. The 270X features 2GB of GDDR5, has a MSRP of $199 and does 5500 in Fire Strike, while the 280X has one more GB of RAM, a price tag of $299 and scores 6800 marks. Finally, few details were released regarding the R9 290X but it is confirmed to boast a full 4GB of GDDR5. Matt Skinner said that AMD is going to offer the new card in a bundle with Battlefield 4, starting October 3rd. No price was mentioned for the card or the bundle.

Next, it was the turn of Raja Koduri, corporate vice president of Visual Computing at AMD, to take the stage to talk a little more about the GPU behind R9 290X. The new GPU is based on an enhanced Graphics Core Next architecture and is the first to support Microsoft DirectX 11.2. Koduri said that the new GPU yields over 5 TFlops of computing power and has a memory bandwidth of 300 GB/s thanks to its speculated 512-bit wide bus. The GPU is made of more than 6 billion transistors manufactured on what we already confirmed is TSMC’s 28nm process.

AMD’s Raja Koduri also talked about a new feature onboard R9 290X, R9 290 and R7 260X: AMD True Audio. True Audio is a dedicated audio processor that is either on-board the new cards or on-die the new GPU. The audio processor can be used to offload the sound effects from the main CPU to the graphics card for added overall system performance. AMD gave the stage to some of its new audio partners and game developers to talk a bit more about the TrueAudio and what it can bring to the gaming crowd. Basically, the dedicated processor will dramatically increase sound quality and sound effects in games, allowing to hear hundreds more voices and channels as well as providing directional audio from any kind of input for in-game immersive audio.

At this point, judging from the FireStrike scores mentioned by AMD in their press event, it is probable that AMD has a single new GPU in the form of R9 290X. Scores for R9 280X and 270X are very close to current Tahiti products, HD 7970 and HD 7950. R7 lineup is believably a re-brand of Pitcairn, Bonaire and/or Cape Verde GPUs found in HD 7800 and HD 7700 series of video cards. The only wild card here is R7 260X. As it also features the new True Audio DSP, it is possible that it is built around a cut-down version of the R9 290X’s GPU.

Very much like NVIDIA did with their new 700-series of cards, AMD is adopting the strategy of building a single high-end GPU as flagship of a new series of products, along with re-branded GPUs to fill the ranks of more mainstream offerings. What AMD is bringing to the consumer with this approach is a GPU that will go head-to-head with NVIDIA’s Titan, while lowering prices on the rest of its products lineup.

dostov

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Discussion
  1. Not mentioned in the lineup presentation and only in the True Audio part of the event is R9 290, which would fit somewhere in between R9 290X and R9 280X, both in performance and price.
    Eh, I'll be waiting for in-game performance reviews. If this came close to the Titan in terms of raw performance, I'd be very surprised. I'm hoping for the 290X to be around GTX780 performance at around $500.
    Knufire
    Eh, I'll be waiting for in-game performance reviews. If this came close to the Titan in terms of raw performance, I'd be very surprised. I'm hoping for the 290X to be around GTX780 performance at around $500.

    Even if it does match game performance I doubt it'll have the double precision capabilities of the Titan (which is part of the 1k cost).
    I'm mostly interested in Mantle... it would replace the Direct X11 app - which is a huge overkill of microsoft garbage. AMD claims up to 9 times performance boosts?? Mantle would open possibility to Linux gaming as well!
    I just want to see some pricing, and dates for when it comes out.
    I just sold my 670 and will be moving my 7970's into my other rig, and then i plan the R9 290X as the first in a Crossfire setup on my big rig.
    diaz
    I'm mostly interested in Mantle... it would replace the Direct X11 app - which is a huge overkill of microsoft garbage. AMD claims up to 9 times performance boosts?? Mantle would open possibility to Linux gaming as well!

    This has me very interested as well. I mean AMD is doing the consoles.. all of them, so why not have its own API to get the most performance out of the system?
    http://www.techspot.com/news/54134-amd-launches-mantle-api-to-optimize-pc-gpu-performance.html
    BF4 is the first game that supports this.
    So this Mantle...Would this be a return in some ways to the days of Glide? I would be very impressed if AMD were able to pull this off.
    I am also interested in True Audio. It's nice to see a renewed interest in sound again.
    Mantle could be the biggest thing AMD announced yesterday in Hawaii. I didn't pitch it in the article because AMD didn't discuss it at lenght and it is fairly technical stuff for the common mortal, but for people interested in it AnandTech has a detailed article: http://www.anandtech.com/show/7371/understanding-amds-mantle-a-lowlevel-graphics-api-for-gcn
    AMD is aiming high and long with this. Within a couple years we could see the results of it, if they can pull it off.
    Hardin
    So this Mantle...Would this be a return in some ways to the days of Glide? I would be very impressed if AMD were able to pull this off.
    I am also interested in True Audio. It's nice to see a renewed interest in sound again.

    I REALLY hope so. I would totally get rid of windows. BF4 would be the only game I care about for now anyways.
    I'll do some research and return with info and more details.
    Hardin
    So this Mantle...Would this be a return in some ways to the days of Glide? I would be very impressed if AMD were able to pull this off.
    I am also interested in True Audio. It's nice to see a renewed interest in sound again.

    dostov
    Mantle could be the biggest thing AMD announced yesterday in Hawaii. I didn't pitch it in the article because AMD didn't discuss it at lenght and it is fairly technical stuff for the common mortal, but for people interested in it AnandTech has a detailed article: http://www.anandtech.com/show/7371/understanding-amds-mantle-a-lowlevel-graphics-api-for-gcn
    AMD is aiming high and long with this. Within a couple years we could see the results of it, if they can pull it off.

    Would you mind starting a Mantle thread? Or I could start one with an explanation of what it is and more info for the laymen population? What do you think?
    It interesting to note that the True Audio technology is listed on the following GPUs:
    290X, 290, 260X. The 280 doesn't have True Audio. Anandtech's article doesn't even list the 290 GPU.
    AMD 2014 GPU Specification Comparison: (From Anand's Website)
    R9 290X R9 280X R9 270X R7 260X R7 250
    Anyone else troubled by this? Is there a 290 GPU or not?:confused::mad:
    What about Mantle? What are BF4 scores without it? AMD/ATI doesn't list the 290X performance without it!:shrug: BOGUS!!!!
    diaz
    Would you mind starting a Mantle thread? Or I could start one with an explanation of what it is and more info for the laymen population? What do you think?

    If you have more info about it, you're very welcome to start a thread! :)
    dudleycpa
    It interesting to note that the True Audio technology is listed on the following GPUs:
    290X, 290, 260X. The 280 doesn't have True Audio. Anandtech's article doesn't even list the 290 GPU.
    AMD 2014 GPU Specification Comparison: (From Anand's Website)
    R9 290X R9 280X R9 270X R7 260X R7 250
    Anyone else troubled by this? Is there a 290 GPU or not?:confused::mad:

    It was confusing the way they presented it. It was not introduced with the other cards, but was simply mentioned as having True Audio capabilities.
    Best guess at this point: It will be a cut-down R9 290X.
    dostov
    If you have more info about it, you're very welcome to start a thread! :)
    It was confusing the way they presented it. It was not introduced with the other cards, but was simply mentioned as having True Audio capabilities.
    Best guess at this point: It will be a cut-down R9 290X.

    Dostov - That is exactly how I was looking at it. It may very well be a "cut-down" R9 290. They didn't mention it per se. They did have it listed on one of the slides (it said that it supported true audio).
    It's interesting what AMD/ATI is trying to do. They are marketing a new GPU architecture and decide that they will include a new sound solution as well.
    Pure speculation (since "Mantle" appearently came out of left field). It can't be costing AMD/ATI much to add True Audio - it must be costing them some $$$.
    Does True Audio enhance Mantle? It's daring in a sense to put out a new GPU architecture, sound chip, and API all at once. I'm starting to think that AMD/ATI may have a few more tricks left up it sleeve(?):shrug::D:eek:
    I wouldn't think True Audio and Mantle are related. True Audio is a dedicated sound effects processor that AMD is including on its "truly new" products. It enables better audio while lowering CPU load.
    Mantle is an API, aimed at making it easier for developers to code graphics for GCN architecture. AnandTech has the best article about it, if you want to know more.... although not much is known about it. AMD will talk about it further in November.
    Thanks for the link. Read it earlier. Too early to tell. A question which would need to be asked is if a game does XXX fps on Mantle. What is the FPS if the GPU isn't using Mantle. Not every game will support it.
    Glad to hear that True Audio is a "Freebie". May it be the eggheads in engineering really convinced the knuckleheads in marketing? Fly on the wall - "Let's add a dedicated sound effects processor. Gamers will see the value in it AND it differentiates AMD/ATI from Nvidia."
    Well, isn't this interesting. Via LegitReviews:
    Earlier this week we told you that AMD would be releasing a limited edition Radeon R9 290X Battlefield 4 video card. AMD Corporate Vice President of the Graphics Business Unit, Matt Skynner, said that limited quantities of the Radeon R9 290X Battlefield 4 Edition card will be available for pre-order only, starting October 3 with select partners.
    What we have learned since bringing you that news is that AMD will be releasing a grand total of 8,000 AMD Radeon R9 290X Battlefield 4 Edition cards. This means globally and not just regionally! We also learned that the cards specifications and the final price of the card will not be disclosed when the pre-order begins. This means that you’ll have to put down a deposit without knowing the price or clock speeds of the card that you will be purchasing. This is a very interesting and something we’ve never seen done before in recent times. To top that off only certain Add-In board partners will be offering it.
    This limited edition card already has people talking and that was AMD wanted. That said, many people thought that AMD would strike a deal with EA and include Battlefield 4 with their Never Settle Forever game bundle promotion. That doesn’t appear to be the case, but you never know what the future might hold.
    EA’s Battlefield 4 is an important game title for AMD as the game title will be the first to use AMD Mantle technology. We have a feeling that AMD will be heavily promoting BF4 and using it to highlight the performance advantages they have over other brands (NVIDIA) once the Mantle patch comes out in December.

    I would be very surprised if they didn't include BF4 with the Never Settle Forever bundle at some point. Perhaps they couldn't get EA to agree to it at launch and will have to wait a certain amount of time. With it being the first game to use Mantle, it would be silly for AMD not to manage to include it at some point.