You may be aware of Fat Wallet suing a number of retailers for demanding through provisions of the DMCA that:
The most complete information on these legal actions comes from a press release from the lawyers representing Fat Wallet.
Who Is Going To Win?
The question is quite simple. Under U.S. law, are sales prices copyrightable? If they are, what these companies did was OK. If they’re not, those companies can’t do this.
If you read the lawyer’s assertions as linked above, and comments on the issue, you’d think this was a slamdunk. Frankly, I originally thought it was, too.
But then I started looking.
Right now, the legal precedent on this issue is found in found in this court decision by the Ninth Circuit Court of Appeals. They ruled that price information is copyrightable, essentially because the determination of a price is enough of an act of creativity and originality to make it copyrightable.
Don’t argue with me about it; I didn’t say it, a Circuit Court of Appeals did.
This doesn’t mean it’s a slamdunk the other way, either. Outside of the Ninth Circuit (which essentially consists of California and most of the Western states), a court can decide to follow the court case listed above, or not. In the Ninth Circuit, any lawyer trying this issue will basically have to convince the 9th Circuit that it was wrong in its earlier decision, or that the kind of pricing information from the stores is somehow much different than the pricing calculations made in the earlier court case.
This is not just a matter of whether Fat Wallet or anybody else can list sales prices in advance in the future, either. Walmart has a DMCA subpoena out for the identity of the Fat Wallet poster who provided their price information in the state of Illinois. If they lose the case (and any appeals), they’re going to have to turn over the name of that poster so that Walmart can sue them (and I suspect they’ll make the RIAA look nice in comparison; it would be a much different kind of lawsuit).
What’s going to happen? Don’t know, could go either way, but there’s certainly very good reason to think Fat Wallet could lose this one.
An issue on which Fat Wallet will almost certainly lose is any suit seeking damages for these DMCA subpoenas. To get damages, Fat Wallet would have to prove that the companies knowingly and materially mispresents that the pricing information was a copyright infringement.
When a court of appeals is on record as saying that such material is infringing, a company saying the same thing is hardly on frivolous grounds, even if a court decides otherwise on the copyright issue.