AMD exec: Nvidia fell for our double bluff

[Kenrou]

https://arstechnica.com/gaming/2019/07/amd-says-nvidia-fell-for-its-pricing-trap/

"AMD first unveiled its new Navi cards in June, with Nvidia's forthcoming "Super" line of upclocked refreshes waiting in the wings. While the RX5700 line promised a better performance-per-dollar ratio than competing Nvidia cards—a promise that has been borne out by third-party reviews—Nvidia still had the possibility of muting AMD's thunder with a well-timed Super release, which might bring that priceerformance ratio back into line. Herkelman's cryptic tweet dropped when Nvidia acted—and the next day, AMD slashed prices on the new cards enough to bring the entire line under the new RTX 2070 Super's $499 asking price.

In the 2.5 Geeks interview, Herkelman expands on his tweet and says that AMD had planned the price drop all along. According to Herkelman, this whole thing was a chess match, and Nvidia fell into his clever trap as planned. AMD initially bid the card high, Nvidia undercut it with the lowest price it could afford, and AMD then dropped the hammer on Nvidia with its own lowest price."

 

[Alaric]

Dr. Lisa Su is one of my heroes. Huang is not. LOL

 

[freakdiablo]

 

[EarthDog]

Jebaited.

While funny... that has to be one of the most immature things I have seen from any company before.

Funny, Alaric, I pegged you as a fan of Huang........

 

[wagex]

Jebaited.

While funny... that has to be one of the most immature things I have seen from any company before.

Funny, Alaric, I peged you as a fan of Huang........

but is it still immature if it works?

 

[EarthDog]

Not the move itself, but the one AMD dude tweeting "jebaited" was the hilarious, yet immature part.

 

[DaveB]

The AMD guy can giggle all he wants. AMD can't afford minimal profit margins but nVidia can. And how many of those noisy vaccum cleaner/space heaters are they selling anyway? The RX 5700 XT is 10 dBa louder than the RTX 2060 Super and runs at over 90C under max load. Only a true AMD fan would buy one of those things.

 

[wagex]

The AMD guy can giggle all he wants. AMD can't afford minimal profit margins but nVidia can. And how many of those noisy vaccum cleaner/space heaters are they selling anyway? The RX 5700 XT is 10 dBa louder than the RTX 2060 Super and runs at over 90C under max load. Only a true AMD fan would buy one of those things.

the 5700x is $50 cheaper than the 2070 and slightly faster overall, that might be why. Many people money is more important than temps or noise.... and if the card is designed to run at 90c what's the problem? it doesn't throttle until 115c and it only uses like 20w more than the 2070. Not saying its my cup of tea, but the general public all they care about is more fps for their dollars.

 

[EarthDog]

I'm thinking..... Jebaited Gulper Nozzle...Hmm...

 

[DaveB]

the 5700x is $50 cheaper than the 2070 and slightly faster overall, that might be why. Many people money is more important than temps or noise.... and if the card is designed to run at 90c what's the problem? it doesn't throttle until 115c and it only uses like 20w more than the 2070. Not saying its my cup of tea, but the general public all they care about is more fps for their dollars.

I've bought a couple of these AMD blower GPUs over the years (R9 290, R9 290 XT, and RX 470) and they were all noisy junk. I currently have an XFX RX 570 Dual fan in one of my rigs which still runs a bit hot, and is still a bit noisy, but at least tolerable. I don't understand how/why AMD keeps using the same crap blower design. I mean I ran an MDI/Dell GTX 1070 blower GPU and it was very quiet. Anyway, each to their own.

 

[wagex]

I've bought a couple of these AMD blower GPUs over the years (R9 290, R9 290 XT, and RX 470) and they were all noisy junk. I currently have an XFX RX 570 Dual fan in one of my rigs which still runs a bit hot, and is still a bit noisy, but at least tolerable. I don't understand how/why AMD keeps using the same crap blower design. I mean I ran an MDI/Dell GTX 1070 blower GPU and it was very quiet. Anyway, each to their own.

nvidia reference cards also utilize the crappy blower configuration some noisier than others (the 1070 is only a 150w card) . There will be dual/tripple fan (quieter) 5700xt's soon enough. Just because you don't like something doesn't mean it's inherently crap. I don't even like AMD and I think you are being overzealous on hating on them lol.

 

[EarthDog]

FWIW, NVIDIA moved away from the blower on the FE/Reference RTX/Turing cards.

 

[Alaric]

Many people money is more important than temps or noise.

Me, as a general rule, but it's a hard philosophy to claim with my GPU. LOL

I pegged you as a fan of Huang

Nope. No pegging, no Huang. I'm straight.

 

[ShrimpBrime]

Me, as a general rule, but it's a hard philosophy to claim with my GPU. LOL



Nope. No pegging, no Huang. I'm straight.

Pwahahaa!!

ya right....

 

[Alaric]

Got RGB Toes to back that one up. LOL

 

[MaddMutt]

Theoretically --- The AMD card is not in the same ballgame as the RTX cards but more in the GTX-1080Ti/1660Ti. <- I say this because RT will be a must have feature ->. Whether or not they have the TRUE RT power needed is another story ( Like when NVidia released cards with T&L capabilities). AMD's cards are just now beating the GTX-1080Ti that's over 2.5 yrs old. I said at last yrs bench party, that NVidia could have waited and released the 1080Ti @ Q4 2017 or Q1 2018. They would have still made a ton of money.
AMD has released the 5700 Chip but will not follow it up with another (My thoughts) as it has no RT. AMD's next chip will have RT capabilities but that is middle of next year??? AMD may get some additional sales from 3rd party cards but not like it's CPU side.

 

[Alaric]

I say this because RT will be a must have feature

while there is probably truth to that from a sales standpoint, from an actual usage standpoint I don't see it as a "must have", or even useful for my needs. Without more universal (and quality) implementation from the software side it's still pretty much a gimmick, IMO.

 

[Bustos]

You just refuse to get onboard with Ray Tracing. So much RT is coming towards end of 2019 and during 2020. The huge push will be when the new consoles (AMD is making their GPUs FYI) come out with RT capabilities and console game makers start incorporating them. Every PC game I’m interested in that’s coming out in the next 6 months utilize RT.

Far from a marketing and sales gimmick. What matters is how important the enhanced visuals are to you. I’ve seen some side by side comparisons recently and it’s come a long way since it first came out.

 

[Alaric]

So much RT is coming

Yup, right up there with 10 nm CPUs....

I did specify for my uses, and we're coming up on a year waiting for "so much RT" to come. For the few games that utilize it and the people who play those games who can afford it, I'm sure it's great That's three shrinking subsets of gamers, though. If my card died tomorrow a RX 5700 would be an easy choice to replace it, but again, that's my needs. Nothing I play is likely to utilize it any near field scenario so it's a gimmick for me. I'm afraid I'll just have to spend more of my life without ray tracing than Tom's Hardware thinks is prudent. LOL

Edit: 15 games at current count. I have no idea about the implementation quality or anything else, so I'll just assume "it just works" on all equally.

 

[Izu79]

Lets go new gpus, big navi and rtx 3000s