The rhetoric on their page is a "little deep" and the products look like GlobalWin, with the exception of the speed controller cards. Hard to tell whose fans they use though. Unless those fans are something special, I'd say the rest of their offering certainly isn't. If you are looking for an HSF that is really nice, the choices abound. Consider the ThermoEngine. A very "forward thinking" design.
I checked them out at Resellerratings.com and they get a 3.2. Some guy said that the cooler sucks and that a Globalwin FDP32 kept his chip cooler. Too bad he didn't say which cooler he ordered. Another weird thing is the way the fans are attached to the heatsinks. It looks exactly like the Globalwin way.
A rating of 3.2 at http://www.resellerratings.com ! I'm breathless with enthusiasm!! These guys are weirdoid creeps, give 'em a wide berth. "We sell the best Ram in the world--but--you must buy one of our yummy HSF's to get that Ram." Dunno if this company line is still extant. Who cares. Forget them. Personally, I hate etailers that rebrand off the shelf cooling gear! This is our "Alpha Mo-Fo, ya Ho." Arrgh!