As far as the new ITX case looks nice then I feel like I've seen almost the same multiple times already. It's like correcting the same design for a couple of years ... and somehow every ITX case this type is missing something, or is slightly too small, or has problems with airflow what causes the graphics card is noisy, or can't install AIO ... always something is missing. In the end these small PCs look amazing on photos but are not always great in daily usage. Almost every ITX case that I had required hard mods ... and I actually modded almost every ITX case that I had (the list is quite long). Only Jonsbo A10 left without mods but it has problems with the PCIe riser and I don't want to spend $130 only for a riser.
I don't get an explanation that someone doesn't have enough space for a larger PC case. The foot is almost as large as that of small ATX towers. Small ATX towers cost less, can install cheaper ATX motherboard, can install cheaper ATX PSU, can install more standard CPU cooler, and the PC runs cooler without additional noise. So I see it like all these expensive ITX builds are for enthusiasts who like to "compress" stuff for fun. I won't deny, I like to build small PCs but the marketing around it is ridiculous.