OK guys, when you read the heatsink ratings, DO IT INTELLIGENTLY....
You can't compare the Alpha's performance directly to that of the Thermalright. THEY USE DIFFERENT FANS. In this case, the alpha had a measly (and quiet) 37cfm fan, guys, this is barely any better than 80mm case fans, and it STILL manages to cool incredibly well. The AX7 uses a Delta screamer for it's results. Now if someone were to compare them both at the same airflow, using the ondie temp reader, then you can say which one performs better...