[NEWS] Remarked Celerons Sold As P4s

[Mr.Guvernment]

sneaky ********!

really mames you feel bad for the people who dont know better.

+--------------------------------------------------------------------+
| Remarked Celerons Sold As P4s |
| from the interesting-marketing dept. |
| posted by Zonk on Monday November 21, @06:58 (Intel) |
| http://hardware.slashdot.org/article.pl?sid=05/11/21/0539250 |
+--------------------------------------------------------------------+

[0]Lam1969 writes "Sumner Lemon reports that a Chinese company, Shenzhen
Chuanghui Electronics Co., is [1]remarking Celeron chips as Pentium 4s
and supplying software to mask the chips' real pedigree from operating
systems. From the article : 'The remarked processors Chuanghui sells are
actually 1.7-GHz Celeron chips and are currently available for $78 each,
including a motherboard, in quantities of 100 or more, said James Zhan, a
company representative named online as a contact for potential buyers. By
comparison, Intel sells the real thing for $401 in 1,000-unit quantities
without a motherboard, according to the company's most recent price
list.'"

Discuss this story at:
http://hardware.slashdot.org/comments.pl?sid=05/11/21/0539250

Links:
0. mailto:[email protected]
1. http://computerworld.com/hardwaretopics/hardware/story/0,10801,106334,00.html

 

[fAlCoNNiAn]

wow, thanks for the news.

 

[z0n3]

Those ******! I hope someone guts them like a fish with a lawsuit.

 

[3DFlyer]

Well, for 78 bucks what do they expect? There are some people who believe that you can get something for nothing. In fact, there are alot of them in this world. Leave it to the buisnes world to capitalize on it. Nobody said stupidity was illegal. If that was the case we'd all be working at a prison, because the 20% of the free world would have to work to keep the other 80% locked up. LOL

 

[CoreGamer]

Thats pretty sad, but like said before, what do they think they will get for 78 Bucks?

 

[Mr.Guvernment]

yeah - but if you dont know much about computers and such what do u know - i mean yes it is people's own fault for being so neive.

but what if this was your grandmother who had heard about this things kids love these days - call a CPU or something and they can build it like a model car, so out goes your g-ma and buys you what she thinks is shi great toy for you!


what i hate more - is the fact they give software to be installed INTO windows to trick windows into what it sees!

 

[fAlCoNNiAn]

do retail CPU's even come with an "installation" cd?

 

[z0n3]

Thats pretty sad, but like said before, what do they think they will get for 78 Bucks?

Deception is still deception no matter who it effects and who does it.

 

[xxjt2oxx]

you have to understand, the people who sell the chips arent solely to blame, its the people who are buying them, and installing them in the computer that grandma is buying and telling her its a pentium 4.

 

[3DFlyer]

You can't blame the companies that are selling products for capitalizing on people who don't research what they are buying. It happens in business everywhere.

It's up to the consumer to research what they buy, and if they don't, they will get taken advantage of.

Companies are in the business to make money, and they will use every means they can to do that.

These CPU's are designed to be installed by people who know how to work with hardware. If a red flag doesn't come up when they see a software disk with a CPU, then they shouldn't be messing with the stuff.

There are casual users all over the world who have no idea at all what is inside the box. Half of them don't even know the difference between software and hardware.

You can't blame the companies for that.

 

[TTP]

You can't blame the companies that are selling products for capitalizing on people who don't research what they are buying. It happens in business everywhere.

It's up to the consumer to research what they buy, and if they don't, they will get taken advantage of.

That BS. The company was remarking celeron's as P4's. That's plain fraud. Blame them? Yes. Sue them? Hell yes!

 

[Nexus Realized]

There have been some pretty asinine statements in this thread about it being the customers fault for not knowing it was a Cellery. Are you guys kidding me?! These people are being cheated and it's their fault...puuhhhhhllleease...and yeah other businesses are doing it, so that makes it perfectly fine.

 

[xxjt2oxx]

caveat emptor

 

[Enablingwolf]

From what I gather. They are selling to OEM builders. This is even worse. How many users of OEM break open the case to peek under the HS? The software is for BIOS masking. That is how I conclude it is for OEM. Look at the location of the distribution sectors.

Chuanghui handles the remarking of the Celeron chips itself, Zhan said. In addition, the company provides buyers with software that masks the identify of the remarked Celerons from a computer’s BIOS and Microsoft Corp.’s Windows XP operating system, fooling the software into believing the chip is actually a 3.6-GHz Pentium 4 processor, he said.

Chuanghui began offering remarked chips one year ago and now sells around 1,000 of them every month, primarily to buyers in Asia and Africa, Zhan said. Based in Shenzhen, just across the border from Hong Kong, Chuanghui was established in 1997 and manufactures a range of electronics products, including computer motherboards that are sold under the KingJet brand. The company employs a staff of 500, according to its Web site, which claims the company is an Intel partner.

This is why the multis got locked in the first place, things like this. Nothing new actually. Just a different twist. :