You're probably asking yourself why ASRock would make this choice because this is a weird thing to implement on an AMD board where you would expect people to use AM4-compatible coolers like AMD's stock Wraith coolers. ASRock's list of compatible CPU coolers is mostly made up of coolers that have AM4 brackets, which makes this decision seem nonsensical. However, on that very same list, there are CPU coolers that don't support AM4, and most of these coolers are low profile, designed specifically for mini-ITX.
Although it's been two years since Ryzen came out and AMD brought competition back, AMD still doesn't quite have the presence Intel has on the motherboard side (though this is clearly changing), and this is especially the case on niche platforms like mini-ITX. Many of the mini-ITX-oriented coolers on the market only support Intel's current mounting mechanism, so if you want a really good low-profile cooler for your Ryzen 3000 CPU, your options are limited on AM4 sockets. By switching to LGA 1151 (which is also compatible with older coolers for older sockets), ASRock has improved the cooler availability for these CPUs.