well I asked if tehy would take pity on a poor 256bit craving soul and give me one for their longstanding price, or at least explain the lunacy of the sudden (abd bizzare considering pricing of their other cards) and depressin price increase. Didnt get the former, but got the latter.
Seems their prices are dictated by their stocking company, which must only be getting word (some 8 months late) that these cards are somewhat desirable.
I had thought that perhaps kids were testing them out and rma'ing the ones that did not softmod, and that may well be the case, but so far as I can tell, tehy are either gouging to push towrds more expensive cards (9700np $5 more) or because they can actually move cards at that price. With the glut of horrible "mid range" cards out there, I would not be surprised.