Their wording is very vague. I don't like that, they're looking to milk money.
Say I bought a MODDIY cable for my 4090 last year. Is this cable unsafe? If so, shouldn't it be recalled? If it's safe, why release a "new" cable and tell people to buy it?
It's not that I disagree with their advice, I disagree with their marketing that "the new cable is better! buy it now!". A cable has one job, carry electrical power from the PSU to the GPU. Either it fails at this job, in which case it should be replaced, or it succeeds, in which case there are no improvements to be had...
If they presented the situation as it really is, "our cable is designed to be used with a 600W GPU for 1 year, and should be replaced afterwards"... that's something I will get behind.