Don't know much about his MOBO, but...
I have a HHC-001 cooling my second processor - an athlonMP2000. It makes a difference which way up the heatsink is, as that is how the heatpipe works. What you should do is make sure that the end of the pipes near the fan is above the end of the pipes on the CPU. Then they will work properly. Also make sure your mainboard voltage to the CPU is correct. Do the reseating thing and make sure your heatsink is on correctly as well if possible. My temperatures are 37C idle - but my room temp is 20C. Probably cooler than malaysia.