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The $70 Gambit

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rainless

Old Member
Joined
Jul 20, 2006
https://totalgamingaddicts.com/can-playstation-exclusives-be-worth-70/

Can it work? Can Sony and Microsoft reasonably expect gamers to pay $70 (+tax in some cases) for a video game?

This isn't actually a new question. In fact... Gamers have paid MORE in the past. I believe when Strider (the first 8 meg game) came out it as $80 or something like that. And Street Fighter 2... again if memory serves me correct... being the first 12 meg game I believe they were asking $120 dollars for it... the day it came out.

The hype for these two games was so great that gamers would've paid ANYTHING for them.

...but "hype" alone does not translate directly into SALES.

If you look at any ranking of the best-selling video games of all time... the original Street Fighter II on the SNES and Strider on the Genesis are not... there. I don't mean they aren't in the top ten or the top fifty... they aren't even THERE.

EXTREMELY popular games... but there's a limit to how much gamers are willing to pay.

For most of my life brand new games cost about $49.99. Nintendo, Sega, Sony, and Microsoft tried over a series of DECADES... with ever-bewildering excuses to raise the price. They finally managed to get it up to $59.99 in the Xbox 360/Playstation 3 era. But it took that long.

Now two console generations later they're attempting to jump into $69.99 with both feet and, thus far, it has been ineffective.

NBA2K21, Madden 2021, Watch Dogs: Legion, Assassin's Creed Valhallla... and every other game that had a $69.99 have recently been on sale for under 30 bucks.

Like most games they sold decently at launch... when the consoles were still new and rare as were the number of available titles.

But that's not what we're talking about. We're talking about $70 as the STANDARD price. Even for mediocre titles.

I think the fact that you can now, regularly, get the latest Call of Duty for 40 bucks or under is testimony to the fact that this is not sustainable.

Still... it's unlikely that Sony and Microsoft will change their tune. They've drawn their line in the sand. Better to keep the $70 base price and have regular sales than to change it now and lose face.

This... will only hurt them in the long run. Because they'll lose money on all those constant sales. They'll lose money from impulse buys. (50 bucks is an impulse buy... 70 or 80 with tax is more of an investment. So titles that someone might have bought on a coin flip will now sit on the shelf.) They will lose money trying to gain that extra ten bucks which... by the way... they never actually needed in the first place.

Just a stupid thing to do.
 

EarthDog

Gulper Nozzle Co-Owner
Joined
Dec 15, 2008
Location
Buckeyes!
IMO, people will pay. We paid at $50, paid at $60, and will pay at $70. Besides games already cost more. Hell BF 2042 is $100+ for the digital super deluxe fancy pants version (base is $60). Many games are like that.

AFAIK, COD was $60.... the latest has been out long enough that it has been discounted.

*Shakes fist in air... take my money! :p
 
OP
rainless

rainless

Old Member
Joined
Jul 20, 2006
IMO, people will pay. We paid at $50, paid at $60, and will pay at $70. Besides games already cost more. Hell BF 2042 is $100+ for the digital super deluxe fancy pants version (base is $60). Many games are like that.

AFAIK, COD was $60.... the latest has been out long enough that it has been discounted.

*Shakes fist in air... take my money! :p

Well... You're wrong. :p

People... by and large... HAVEN'T paid.

Sure... there's always a high premium for being an early adopter... but you don't WIN from those early sales. Look at the sad fate of the Sega Dreamcast, Sega Saturn, and every console and game that Atari made after the 2600.

They all did REALLY well at launch (especially the Dreamcast, which introduced the world to the 2K Sports brand which is still a powerhouse to this day...) but none of them could hold up under longterm sales.

Sure Nintendo made a killing off of Street Fighter II... but, as far as I'm aware, they never charged $120 for a game again.

MATH is kind of an absolute thing. You can sell 100,000 copies of something at $120 a pop... or you could sell two MILLION of something at $49.95.

After SF2... they went back to $49.95. Even Street Fighter II Turbo... then Super Street Fighter II... and all the rest $49.95.

What I'm saying is that it isn't NEW... they've tried to push past $60 before... but they've simply failed every time.

And it COULD happen again. If they find themselves selling 5 million copies of a game at $59.95 and 800,000 copies of that same game at $69.95... then BYE-BYE $70.

Gladly. And with a smile on their faces.
 

Janus67

Benching Team Leader
Joined
May 29, 2005
The thing is it let's the companies charge $10+ more a pop for those that will buy the game in the first month or so. Then sales can happen on the normal schedule as per usual.

I imagine it will continue as more consoles are sold and such. It's not that I like that it increased, but I will admit that the cost of making games has gone up significantly (at least big AAA games) yet the price of the games has not increased for 2 generations.

 

BugFreak

Joined
Apr 29, 2010
Location
Central FL
To be honest I cant remember the last time I paid $60 for a game. I generally pay more because the bigger pack includes the dlc packs or something like that so yea I think people will pay it.