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Thinking about selling custom computers for fun and profit

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Übercaffinated Member
Dec 27, 2001
In the lab
I'm thinking of starting a business selling custom computers.
What is there that I need to know that isn't intuatively obvious?
What kind of markup should I sell my computers at?
How and where should I advertize?

I'm looking mostly for advice from those already in the business.
all i have to say... is good luck. and keep lots of coffee and painkillers handy. :D