So you were wondering why the placing makes no difference.
this is probably due to the type of cooling passive(no fan)/active(fan)
Start at Pump/Resevoir --> Radiator --> Water-block --> Back to Pump/Resevoir
With this the water will be hottest at the reservior, and in the reservior, it will be loosing thermal energy and will therefore will be cooler when in the radiator than if using the
Start at Pump/Resevoir --> Water-block --> Radiator --> Back to Pump/Resevoir
as with this, water is hottest just after it has come from the heat block and entered the rad.
With the first of these if the cooling of the water was the same then the water would be cooler at the chip, however if cooling is passive, or possibly what i like to cool (couldnt resist the pun) 'loose' active cooling i.e. partial fan usage (what most people seems to use) then the hotter the the water in the radiator the faster it will be cooled, concentrate here comes the science bit:
Rate of thermal loss Is proportional to (Temperature difference)5/4
(Note with true active cooling: The rate of thermal loss is pretty much constant)
This effectively means if the water looses thermal energy in the reservior, the radiator will not be as effective as if it were first in line (i.e. less thermal energy is dissipated in the same time), and as the reservior is no doubt not as good radiator as erm the radiator then the order effects of thermal loss cannot be rectified.
So there u have it
---With the pump before the rad the thermal energy from the pump is partially dissipated before the block.
---With the pump after the rad more energy is dissipated in the rad so the water before the pump is cooler and the addition of pumps warmness makes no difference.
This is at least what i think is the reason, if ne one else has a better idea explain plz.
Also chose your flow rate carefully, faster the flow rate, higher the temp difference at all times therefore better cooling/heating, but more hotness from pump. Lower the flow rate, less hotness from the pump, but less temp difference so less cooling/heating. Also never constrict the flow from the pump, as gives more warmess at a less flow rate, do it electronically instead.
Hope this cleared some mysteries thou probably created some.