According to the AMD site, the 2700+ will go for $350 and the 2800+ for $400 It also says "This listing reflects pricing for direct AMD customers in 1000-unit tray quantities" so expect the actual prices to be about $20ish higher. 2600+ hasn't even started shipping yet in sizable quantities. 2700+ will probably make it before Christmas. No release date yet but I'm not expecting to see 2800+ before Christmas.