Intel Plus Ten

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We’ve explained numerous times in the past that AMD has been following a pricing parity policy (i.e. charging the same amount as Intel does for equivalently rated processors) with desktop Hammers.

Perhaps this policy made AMD look a little too “me too” because official Hammer prices this time around are a tiny bit different.

Instead of AMD’s official prices being exactly the same as Intel’s, they are now a little bit more than what Intel will start charging in late August, on average, about $10 more.

It’s the same policy with a sales tax attached.

Gee, I guess this makes Intel the bargain brand now. 🙂

Am I serious about this? No. But it’s funny that somebody, somewhere in AMDland must have thought this kind of oneupmanship important.



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