We’ve explained numerous times in the past that AMD has been following a pricing parity policy (i.e. charging the same amount as Intel does for equivalently rated processors) with desktop Hammers.
Perhaps this policy made AMD look a little too “me too” because official Hammer prices this time around are a tiny bit different.
Instead of AMD’s official prices being exactly the same as Intel’s, they are now a little bit more than what Intel will start charging in late August, on average, about $10 more.
It’s the same policy with a sales tax attached.
Gee, I guess this makes Intel the bargain brand now. 🙂
Am I serious about this? No. But it’s funny that somebody, somewhere in AMDland must have thought this kind of oneupmanship important.