NVIDIA Slashes Prices Ahead of AMD Launch

October 7, 2013 Jeremy Vaughan News, Video Cards 12
Price War!
Price War!

Ladies & gentlemen, the price wars are about to be in full swing! In trying to get ahead of AMD in the news cycle, NVIDIA has decided to cut prices on its lower tier GPUs.

  • GeForce GTX 650 Ti Boost 1GB: $129 (down from $139)
  • GeForce GTX 650 Ti Boost 2GB: $149 (down from $169)
  • GeForce GTX 660: $179 (down from $199)

So far they have chosen to maintain current pricing on the GTX 760 & GTX 770, both starting at $249 & $399, respectively, for reference models. This pricing should be live effective today on the big etailers (Newegg, TigerDirect & NCIX).

Now it’s AMD’s turn. They have already announced pricing of their soon-to-come R7 260X ($139), R9 270X ($199) & R9 280X ($299) cards. Rumor has it they’re supposed to launch this week, so we’ll see what they bring to the table. Price wars are always good for consumers, so let’s hope they keep it up!

–Jeremy Vaughan (hokiealumnus)

About Jeremy Vaughan 197 Articles
I'm an editor and writer here at Overclockers.com as well as a moderator at our beloved forums. I've been around the overclocking community for several years and just love to sink my teeth into any hardware I can get my paws on!

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Avatar of Soulcatcher668
Soulcatcher668

Member

2,071 messages 20 likes
#1 Oct 07, 2013

Is that a first? I can't think of Nvidia ever doing this.

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Avatar of EarthDog
EarthDog

Gulper Nozzle Co-Owner

77,342 messages 4,001 likes
#2 Oct 07, 2013

I think they have... http://www.xtremesystems.org/forums...-nVidia-slashes-prices-and-takes-fight-to-AMD

perhaps not pre-release, but they do go back and forth on pricing.

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Avatar of Robert17
Robert17

Premium Member

3,698 messages 160 likes
#3 Oct 07, 2013

I forgot where I read it, but NVidia is about to re-release some of their cards with their AIBs, enhancing them a bit. This is a pre-next-card-don't-let-AMD-have-all-the-press move.

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Avatar of magellan
magellan

Member

2,139 messages 161 likes
#4 Oct 07, 2013

Of course the price cuts come on the Nvidia GPU's I have no interest in buying.

I almost wish the price wars hadn't happened right now, because now I think I'm
going to be waiting weeks before I buy a new video card.

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Avatar of OptyTrooper
OptyTrooper

Member

1,553 messages 0 likes
#5 Oct 07, 2013

I was about to pull the trigger on a 7970 but now me thinks I should sit back and see what happens.

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Avatar of Janus67
Janus67

Benching Team Leader

17,348 messages 773 likes
#6 Oct 07, 2013

'slashing' prices is a bit extreme for a 10% ($10-$20) drop in pricing.

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Avatar of Efonzerellie
Efonzerellie

Member

344 messages 0 likes
#7 Oct 07, 2013

Of course the price cuts come on the Nvidia GPU's I have no interest in buying.

I almost wish the price wars hadn't happened right now, because now I think I'm
going to be waiting weeks before I buy a new video card.

I'm with you, if it's not a significant price drop on a 780 or Titan, then I just don't care

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Avatar of hokiealumnus
hokiealumnus

Water Cooled Moderator

16,561 messages 25 likes
#8 Oct 08, 2013

'slashing' prices is a bit extreme for a 10% ($10-$20) drop in pricing.

At that price point, that can be a huge difference. Margins are much lower at the lower end than the top end.

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Avatar of magellan
magellan

Member

2,139 messages 161 likes
#9 Oct 08, 2013

I'm with you, if it's not a significant price drop on a 780 or Titan, then I just don't care

No price drops on the 770 GTX either, which is really just an overclocked 680 GTX.

What's strange is that I thought AMD's newest GPU's were aimed at having higher performance than the 780's and Titans, otherwise, what's the point? The 7970 GHZ already has performance comparable to the 770 GTX, but is trounced by the 780 GTX.

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G
GarbInC

Registered

32 messages 0 likes
#10 Oct 08, 2013

... Return to article to continue reading.

LOL, i've been using nvidias since I started building PC's they are always ever so expensive...

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