Putting Atom In Its Proper Place

Add Your Comments

How many of these netbooks are being sold?

During its earnings conference call, Intel provided some quantification on how its Atom platform is selling:

Third quarter revenue for Atom based microprocessors and associated chipsets was approximately $200 million . . .

It’s probably pretty safe to say that Intel is getting somewhere between $50-75 average for the processor and chipset.  Let’s assume $60. 

Divide $200 million by $60, and you get about 3.3 million units.  The preliminary estimate for PC sales for the quarter is around 80 million, so when you 3.3 million/80 million, you get about a 4% marketshare. 

That’s certainly pretty good for a product line that’s only a couple quarters old, but it’s not world-conquering, either.  Yet.   


Leave a Reply

Your email address will not be published. Required fields are marked *