By a slight bending of certain rules of English - and ethics - I can see where this statement might be true. Since advertising copywriters don't hold to either of those values as a general rule what I see is indeed hype but nothing you don't see everyday, 10 to 15 minutes apart, on every TV in the world - and nothing that can be taken into court either.
I agree it's sad, very sad, when computer vendors have to stoop this low but face it guys - the average computer user today (especially the ones that would buy that case!) are not very, uh, "reason-oriented" people. This seriously emotional appeal is exactly what should prove most successful for getting the target audience to part with their money. In the end, that's what advertising - any and all advertising - is about ...