Is this paid advertising? Given the sticking to suggestions very out of sync with the build purpose, it comes off as product pitching for vendors.
What part of the conclusion Earthdog quoted is difficult to understand? Others' choices might not be their choices. It's ok, really. There are so many components available there is no way to satisfy everyone in a reasonably sized article, not to mention one that takes a reasonable amount of time to write.
Your post above is tantamount to trolling and is not appreciated. No one that writes for the front page gets paid for
anything they write and definitely not for this article. They aren't sticking to anything out of sync with their build purposes. "Everyone’s needs will vary!" I'm not sure what you're alluding to, but if it's your intent, we're not going to edit the article because your needs differ from what they were going for.
EDIT - Just to be clear, your assertion is absolutely absurd. They recommend memory from G.Skill, Corsair, Mushkin and Kingston. Four different manufacturers wouldn't pay to be mentioned in a catch-all buyer's guide.
EDIT II - In eight suggested builds, the PSUs were from three different manufacturers, video cards from four, CPU coolers from three, MB's split between two, cases from three.... you get the point.
Think before you post something like that next time please.